RV Trader, the online marketplace for RV shoppers, has a new Deal Designation feature in its TraderTraxx portal giving dealers instant access to competitive pricing information without manual research. The new tool compares a dealer’s pricing to the average price of matching units locally and nationwide. Designations of “Great Deal,” “Good Deal,” “Fair Deal” or “Above Market” are assigned to each unit. The took helps dealers price RVs in their inventory.
The Deal Designation tool:
• Reports the average price for a unit of a specific year, make, model and trim. Dealers will not need to manually monitor similar listings on the RV Trader marketplace.
• Bases prices on live inventory, requiring at least three units with the same year, make, model and trim to ensure dealers can price inventory against relevant units.
• Is updated regularly with the previous day’s data and fluctuates daily based on a listing’s mileage or price adjustments.
• Allows feedback when dealers question the accuracy of a designation with a “See An Issue” button.
• Can be accessed from the TraderTraxx mobile app, making competitive pricing information available while speaking to customers.
Deal Designation is free to dealers who list inventory on RV Trader with a silver subscription or above. The tool joins a wide range of other insights provided on TraderTraxx to help dealers optimize their digital marketing strategy. Other data includes inventory performance, consumer search patterns and marketplace competition.
Data includes impressions, pageviews and connections for RV Trader listings. It also tracks performance of audience and social retargeting ads on third-party websites. The system keeps track of top vehicles, top model years and how many units of popular models are currently listed. A comparison pricing feature shows median market prices of specific units for multiple model years and trims.
“Every data insight we provide to dealers through TraderTraxx helps them build their competitive edge, whether in tracking inventory trends in the market or measuring consumers’ interest in their inventory as part of the pre-purchase process,” said Paige Bouma, vice president for Trader Interactive’s recreational brands including RV Trader. “Deal Designation is a strong addition that eliminates time-consuming manual pricing research and equips dealers with information that may make the difference between losing and closing a sale.”
More information about Deal Designation, email [email protected] or call (877) 354-4068. For more information about RV Trader, click here.
