Jennifer Green-Neff, head of brand marketing at Trader Interactive, parent company of RV Trader and Statistical Surveys, Inc., will host a data-focused RVDA Convention/Expo workshop.
The session titled “Leveraging Data Intelligence,” will commence at 8 a.m. Nov. 14 on the business innovation track.
Green-Neff will teach attendees how effective data interpretation can lead to insights on consumer preferences, market trends and buying behavior. The session will assist dealers in identifying which data type is most effective for each business.
Green-Neff will share data intelligence leveraging strategies and tools to differentiate dealerships.
Learning objectives include:
- Exploring real-world case studies to understand the benefits of data-driven approaches in RV sales and service.
- Understanding data interpretation’s significance in gaining a competitive edge.
- Acquiring actionable strategies for integrating data intelligence into various dealership operations.
To learn more about the convention, click here.
