RVDA has renewed its endorsement of Statistical Survey’s RV industry data program, available through Trader Interactive.
Trader Interactive is the parent company of Statistical Surveys and RV Trader.
The partnership will enable dealers to enhance their marketing and inventory management practices based on exclusive industry insights.
“RV Trader and Statistical Surveys are the industry’s trusted source for accurate RV consumer data, as well as retail registration data,” RVDA President Phil Ingrassia said. “With this program, dealers have access to a wealth of information that can help them use a data-driven approach to improve sales and make the most of the opportunities in their market.”
The RV industry data program provides dealers with information about today’s RV consumer such as demographics, shopping behaviors and purchase journeys. Additionally, RVDA said items such as data visualization and analytics can yield valuable insights for better decision-making, including information on where new units are being registered and which dealers sold which units by make, model, length and axles.
New and used unit registration information is available for all 50 states and dealer data is available for 34 states. This information provides users with a complete picture of the RV market by state, county, city and ZIP code.
