Dealers interested in improving their website content without killing staff productivity can attend a digital marketing education track workshop hosted by Paige Bouma, Trader Interactive executive vice president at the 2022 RV Dealers Convention/Expo.
Bouma’s workshop, “Work Smarter, Not Harder: One Piece of Content, 15 Different Touchpoints” begins at 2 p.m. on Nov. 9. The session will show dealers how to turn one piece of content into four additional content pieces that can be shared via three different communication channels. The content can ultimately create 15 different touchpoints for consumers to find the dealer.
Session learning objectives include:
- Understand the extent to which one piece of content can expand a dealership’s reach
- Recognize five different types of content that can be used to elevate your dealership
- Learn the different ways to recreate content in a cost & time effective manner
The convention/expo will take place Nov. 7-11, 2022, at Caesars Palace in Las Vegas.
Click here to register.
