First-time RVDA Convention/Expo speaker Tom Gallaher will discuss video’s value in the sales process during a session at the trade show.
The RVDA Convention/Expo will take place Nov. 6-10 at the Paris Las Vegas. Gallaher’s presentation will be a part of the digital marketing/BDC track.
Gallaher is the co-founder of AutosOnVideo.com. His session, titled “The Power of Video Merchandising and Personalized Follow-Up,” will run from 9-10 a.m. Nov. 9.
Attendees will learn how to use a documented blueprint for complete RV merchandising that incorporates video in sales, follow-up and business development content to stand out from the competition.
During the workshop, attendees will learn:
- A consistent process so each RV is completely merchandised with photos and videos posted the same day on your site and all third-party sites.
- Easy-to-follow procedures that take all the guess work out of the process
- A step-by-step process on how to take your dealership to the next level in merchandising including video.
Gallaher has collaborated with dealers and documented vehicles’ design, features and benefits in a consistently reproduceable way, using photos, video and upbeat music.
