RVIA members are reminded sign up for Thursday’s in-person seminar discussing the organization’s RV Consumer’s Path to Purchase.
The seminar begins at 9 a.m. in the Crystal Ballroom at the Lerner Theater in Elkhart, Indiana. Click here to register.
The seminar is based on soon-to-be released Go RVing Path to Purchase research. RVIA VP of Membership and Research Bill Baker will lead the discussion. Go RVing’s Chief Marketi
ng Officer and SVP Karen Redfern, Director of Strategic Marketing Courtney Bias and Senior Manager of Strategic Marketing Sara Neely as well as Tim Reimer and Angela Pitts of Ipsos, the firm that conducted the research, will chip in with their expertise.
The material will cover information about new and repeat buyers and their mindsets when they are considering buying an RV. Seminar attendees will come away with new understanding about “what elements of the journey are most impactful to furthering RV enthusiasm,” RVIA said.
The event is free to RVIA members. Doors open at 8:30 a.m. for breakfast.
