The RVIA Board of Directors unanimously voted this week to permanently discontinue its annual California RV Show.
In response to the COVID 19-related outbreak, RVIA announced in late June the cancellation of the 2020 California RV Show. Soon after, RVIA’s Board of Directors instructed the staff to convene a member task force to evaluate the long-term future of the event. The task force created a forum for manufacturers to discuss potential improvements that could possibly grow the show as well as to get to feedback on overall value for the event.
The group discussed topics such as moving to a five-day show model versus the current 10-day show, moving the date to late October or Spring, moving the show to a new market each year, and adding other outdoor goods exhibitors such as ATVs, motorcycles, and boats. Quickly, the conversation moved to overall value and what potential impact the cancellation of the event would have on the Southern California market. After thorough discussion and analysis, the Task Force reached a unanimous decision that the market had changed and that the show does not provide the necessary value for individual members, and recommended RVIA no longer host the event moving forward.
This week, a meeting of RVIA’s Board of Directors was convened where they accepted the task force’s recommendation and voted unanimously to terminate the event. RVIA will continue to focus its energy and resources on enhancing member value through its signature programs including standards and self-regulation; government affairs and advocacy; market research and data; education and training, as well as new market growth through leadership of the Go RVing program.
