RVIA’s RV Aftermarket Conference featured nearly 2,000 individual meetings between segment leaders in a speed-dating format. Companies in the aftermarket segment used the time to network and discuss current and new products and services as well as develop strategies for expanding their business in the coming year, RVIA said.
Day two of the conference featured marketing consultant and best-selling author of “Duct Tape Marketing,” John Jantsch.
During a lunch presentation, Jantsch shared ideas about the changing landscape of buying behavior, particularly by Gen X and millennial consumers.
Jantsch moderated an afternoon workshop on essential trends and practices in direct-to-consumer marketing. The workshop covered:
- Brand affinity: Building a story around business and products
- Customer relationship: Capturing first party data, personalizing a customer journey, and product development
- Attraction: Micro-influencers, SEO, and customer-generated content
- Social selling: Social listening, sales outreach, and brand ambassadors
- Loyalty: Repeat customers, subscriptions, product extensions, and post-sales content
Also on day two, Garry Enyart, former director of RV business with Cummins, Inc., and Curt Hemmeler, RV Technical Institute executive director, led a special session about repair event cycle time and provided an update on technician training.
Title event sponsors were AP Products, GE Appliances and Stromberg Carlson. Other sponsors were Adco Products, Airxcel, American Technology Components, ASA Electronics, BAL, Blue Ox Products, Creative Products Group, MORryde International, Pace International, Samlex America, Southwire Co., Thetford, Valterra Products, Walex Products Co., WFCO Electronics and Wiper Technologies.
The 2023 RV Aftermarket Conference will be Aug. 7-10 in San Diego.
