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RVIA Releases Go RVing Day Toolkit

A picture of the Go RVing Day ad campaign 2023

RVIA assembled a kit to help RV industry members and consumers celebrate Go RVing Day on June 10. The day takes place during National Camping Month and Great Outdoors Month.

According to the organization, the day is an opportunity for the RV industry to share the RVing and outdoor active lifestyle benefits.

The kit contains a suggested promotional timeline, a National Go RVing Day logo, social media graphics, draft social media copy and a draft blog/newsletter article.

RVIA suggests industry organizations start to promote Go RVing Day two weeks in advance, beginning May 27, by sharing RVing’s benefits and encouraging consumers to book campground stays, visit RV dealerships or buy an RV aftermarket product.

The organization advises dealers use the marketing materials  beginning June 3 on their websites and social media pages to encourage RVers to share their plans to celebrate the big day.

Those interested can contact Monika Geraci, RVIA director of PR and communications, at [email protected].

To access the toolkit, click here.

 

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