Safe-Guard Products International, a provider of third-party, private-label protection products for the RV, automotive and other industries, has added several people to its sales leadership team. Broadening the leadership team signifies an investment in people and solutions by Safe-Guard, its new ownership partner Stone Point Capital and minority partner Goldman Sachs.
Management Changes
As part of these changes, Dave Duncan will serve as executive chairman. Under his leadership the company has expanded its product offerings, grown into additional channels and launched a range of branded solutions for clients and dealers. Duncan is a founding member of Safe-Guard and will provide business development leadership and strategic direction.
David Pryor is now president. Pryor has been with Safe-Guard for seven years most recently serving as chief revenue officer. As president, he will oversee sales and marketing across U.S. and international markets. He will also have overall responsibility for the execution of Safe-Guard’s growth strategy.
Tony Catania becomes chief revenue officer and will lead business development efforts across multiple channels. Catania brings more than 20 years of automotive experience and has been with Safe-Guard for eight years driving growth of the company’s branded solutions.
Roger Hilterbrandt joins as executive vice president to lead OEM business development, account management and direct-to-consumer initiatives. He brings more than 25-years of automotive marketing, sales and business development experience. Hilterbrandt previously worked for F&I Express, AutoTrader, and Reynolds and Reynolds.
John Stewart joins Safe-Guard’s U.S. business as vice president of OEM field sales. He will manage the field sales teams across OEMs. Stewart will also lead the expansion of Safe-Guard’s retail training solution. Previously, he managed Safe-Guard’s Canadian subsidiary. He brings more than a decade of F&I and retail experience.
“The depth we’ve added to our sales leadership team is a direct result of our growth and the opportunity that Safe-Guard sees as the market-leading branded protection product company,” Safe-Guard’s CEO Randy Barkowitz said. “These moves speak to our trajectory and signify a decisive investment in people by adding more depth to our high-performing team, which enables Safe-Guard to continue delivering innovative, connected solutions for our clients.”
Atlanta, Georgia-based Safe-Guard manages protection product programs for strategic partners across the U.S. and Canada. More than 13 million consumers are protected under contracts by Safe-Guard.
