The Shyft Group, Inc., parent company of Spartan RV Chassis, named Pamela (Pam) Kermisch to its board of directors, effective March 20.
Kermisch is the chief customer growth officer at Polaris, a powersports manufacturer.
“We are pleased to welcome Pam Kermisch to the Shyft board,” said James Sharman, Shyft board chairman. “Pam brings a proven track record of successfully guiding brand strategy and positioning as well as dealer/retail marketing. In addition, her operational expertise in commercial strategy, insights and analytics, digital transformation, and customer experience will complement our existing Board. Pam’s success in leading enterprise-wide marketing and customer growth activities will bring invaluable perspective and insights as Shyft goes to market with electric vehicles for commercial fleets and more.”
Since January 2018, Kermisch has served as Polaris’ chief customer growth officer. She is responsible for helping deepen Polaris’ relationships with its existing customers, while expanding brand awareness and connecting with new consumer bases.
Kermisch joined Polaris in 2015 and previously served as the Vice President Off-Road Vehicle Marketing and Polaris’ On Road business.
Prior to Polaris, Kermisch served as the integrated marketing director for General Mills, a global manufacturer of consumer-packaged goods, from 2006 to 2015.
She serves on the Greater Twin Cities United Way Board of Directors and the Marketing Department Advisory Board of the University of Arizona Eller School of Business.
