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Sobel University Announces the Return of In-Person Spring Training

A picture of Sobel University's sales course in action, with students taking notes as a speaker gestures on-stage.

Sobel University has announced the return to in-person Spring Training for the 2022 season following successful completion of three in-person courses in both Atlanta, Georgia and Tacoma, Washington this winter.

Jered Sobel, Sobel University’s president, said the university was able to follow CDC, state and local guidelines for safe and responsible events while hosting the courses.

“Spring Training is vital for all salespeople to hit the ground running before the season is in full-swing,” Sobel said, “and we are excited to offer this as an in-person event again.”

The Comprehensive Sales Course is scheduled for April 4-8 in Tacoma, Washington.

As a market-adaptive class, dealers use this course to make sure their staff is continually evolving with the demands of today’s consumers. It is designed for multiple experience levels during both in-person and virtual courses. Sobel University offers these graduated levels to take sales staff from systems exposure to adding flexibility in their presentations.

“Dealers that put off training until the season turns this fall will miss out on the ability to capitalize on the changing marketplace,” said Sobel. “Customers this summer will require more skilled sales professionals, so the goal of this in-person spring training has to be to make sure our industry is ready to take care of these new customers properly.”

To learn more visit sobeluniversity.com or call 253-565-2577.

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