Go RVing’s 2025 RV Owner Demographic Profile includes details about a group of current RV owners labeled as Young Families.
Young Families is one of seven RV owner segments the Go RVing study examines.
Go RVing defines young families as RV owners between 18 and 34 (36%) and 35 to 44 (64%) years old with children under 18 living at home. Go RVing’s report from the study said young families are drawn to RVing for bonding opportunities and for the flexibility and freedom offered.
Young Families show strong repurchase intentions, with 84% planning to buy another RV. They also exhibit high brand loyalty, with 90% likely to purchase the same RV brand again. The primary motivators for young families to purchase an RV include the opportunity to unwind (45%), visit locations with natural beauty (44%) and desire for a new vacation option (44%). When gathering information for their RV purchase, they rely heavily on dealer websites (40%), RV sales listings (39%) and social media (39%).
The features they most desire in their next RV are solar panels, Wi-Fi and a bathroom/shower.
Young Families tend to use their RV for 30 days per year, while those under 45 without children use their RV for 40 days. Young Families tend to take more annual trips (seven vs. four). Most Young Families (93%) use their RV about as much or more than they initially expected.
The report found Young Families primarily use their RVs to travel to state parks, national parks and private campgrounds. They frequently travel with spouses (88%) and children under 18 (85%).
Hobbies during RV trips include fishing (51%), hiking (42%) and visiting local attractions (40%). Young Families also bring a variety of recreational equipment, such as bicycles (44%) and ATVs (25%).
The report said Young Families are generally satisfied but do face challenges. Challenges include the planning required for RV trips and difficulties in finding the time to use the RV. However, Young Families largely agree that RVing is a home away from home (91%), simplifies travel (86%) and is an environmentally friendly form of travel (78%).
