Sun RV Resorts, owner and operator of more than 175 resorts and campgrounds across the United States and Canada, has rebranded to Sun Outdoors.
The brand launched a new integrated website last week that includes outdoor content, in-depth resort information and a streamlined booking process.
Sun Outdoors plans to launch a mobile app, original YouTube content, loyalty program and new onsite resort signage to ensure consistent brand and service execution.
John McLaren, president and chief operating officer of Sun Outdoors, noted the company’s RV portfolio has grown and evolved over its 25-year history.
“The rebrand builds on the singular platform we have built, which at its core is comprised of the highest quality resorts, unparalleled customer service and exceptional resident and guest satisfaction and experiences,” McLaren said. “With our expanded scale, we have created a more consistent identity across our portfolio while at the same time, enhancing the individual resort experiences so that our guests enjoy all that we have to offer and their time at Sun Outdoors always exceeds their expectations.”
