Ultra-Fab has released and will implement a New Authorized Reseller Policy to combat possible predatory commerce practices.
According to Raymond Padgett, Ultra-Fab vice president of Sales, the company has observed a marked increase in resellers offering products marketed as Ultra-Fab products that are offered below the company’s cost.
“To make sure that legitimate resellers don’t have to compete with what we assume to be either (1) counterfeit items or (2) someone practicing some other type of predatory commerce, we have decided to implement a policy where resellers / retailers must be approved (authorized) to sell Ultra-Fab products,” Padgett said. “The good news is that all brick-and-mortar dealerships are immediately authorized as we have not seen any problems there.”
The full Authorized Reseller Policy and application can be found here. Applicants can mail the completed document to [email protected].
“Ultra-Fab is well known for quality products. It is our brand identity,” said Brian Allred, vice president of Ultra-Fab Marketing. “This can be seen by our warranties which are typically the longest available, and by features we put into our products that no one else provides. Since we are quality, we want to make sure that our resellers make appropriate margins and that our retail customers are pleased with the level of service those resellers provide.”
Ultra-Fab wants to protect distributors’ margins and reward their loyalty, Padgett said
“As Ultra-Fab continues to grow, we are dedicated to building strong customer relationships and cultivating a fair landscape,” Allred said. “This policy is just one step toward this continued goal. We look forward to our distributor and reseller partners reaping the rewards of this policy.”
Contact [email protected] or [email protected] with questions.
