Textile and fabric supplier Swavelle Group highlighted its consumer-focused vision with a remodeled showroom and new fabric collections for the Interwoven Textile Fair at High Point, North Carolina.
The company’s upgraded space served as a hub for industry professionals as they browsed new collections during Interwoven, which took place Nov. 19-21. The Swavelle showroom included a kitchen stocked with snacks.
Swavelle Group CEO Greg Thomases said dedication to consumers is what drives the supplier.
“From strengthening our leadership team through key hires and internal promotions,” he said, “enhancing production efficiencies, expanding our global reach and embracing forward-thinking product directions, we aim for the new showroom to reflect that commitment. We are proud to offer extraordinary fabrics that meet every design need with something truly exceptional.”
Swavelle unveiled three collections at High Point. The New Performance Collection introduces cleanable indoor performance fabrics with no aftermarket treatments. The Serene Home Collection, crafted with recycled yarns, brings nature indoors with eco-friendly materials, catering to consumers who seek sustainability and nature-inspired decor. Lastly, the Textures Collection highlights a growing trend of layering textures to create depth and visual interest in home design.
In addition to revealing its new collection, the fabric supplier opened the doors to its new showroom. The 3,720-square-foot showroom, located at 
Market Square Tower in New York, includes products in various settings.
Thomases said he looked forward to greeting consumers and industry colleagues at the new site.
“At Swavelle, design is at the heart of everything we do,” he said. “Fabric has the power to transform spaces, tell stories and evoke emotion. “We are proud to have the resources and expertise to bring design visions to life for every customer, from residential to commercial.”
