SylvanSport created a new role at the company to enable the manufacturer to work more closely with dealers.
TC Thompson has been hired as the company’s new director of business development. The company said Thompson will drive strategic dealer growth and provide support to new and existing partners.
Florian Peyssonneaux, SylvanSport’s vice president of sales, said, “The importance of building and maintaining strong dealer relationships cannot be understated. The philosophy at SylvanSport is we all succeed together. With this new position, and bringing TC on board to champion it, we are confident that 2025 will be a great year for us and our dealer partners.”
Thompson has over 20 years of experience in the automotive and powersports industries. He has worked with dealers in sales, finance, operations and dealer support.
SylvanSport said Thompson would ensure SylvanSport’s commitment to relationship-building and dealer success.
“SylvanSport is in growth mode and this is such a great time to join the team,” Thompson said. “With the launch of three new innovative products in 2024, Vast, Go All-Terrain and Trailoft, we are bringing new customers into the market and expanding our distribution footprint. The keys for me are to establish good partnerships, advocate for dealer success, and build strong relationships.”
Dealer can contact TC Thompson at TThompson@sylvansport.com.
