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Thor Industries Joins Manufacturer Investments

A picture of Todd Woelfer, Thor Industries senior vice president and chief operating officer.
Todd Woelfer

Thor Industries is among a group of investors infusing $60 million into Harbinger Motors, a Southern California-based automotive manufacturer.

Harbinger Motors said the investment will accelerate production progress of the company’s electric stripped chassis. The chassis is built for Class 4 to Class 6 vehicles.

In addition, Harbinger Motors plans to double its workforce over the next year to 120 employees.

Thor Industries and its investment partner, TechNexus, amplified their joint commitment to electrification by joining the Series A round as a co-lead investor. Thor and Harbinger announced a partnership in November 2022, two months after Harbinger Motors launched. At the time, Harbinger said it expected its first chassis vehicle deliveries in late 2023, with volume production beginning in 2024.

Todd Woelfer, Thor’s chief operating officer, said: “Harbinger’s focus on the medium-duty chassis market uniquely situates it to be a key partner to Thor. Thor is focused on offering a best-in-class solution for electric RVs, and Harbinger’s chassis will be a key component to our integrated solution.”

Woelfer said Harbinger’s proprietary technology set the company apart from other suppliers.

“Their electric chassis offers game-changing driver experience, safety and vehicle operation,” Woelfer said. “Harbinger is an important partner not only to our electrification strategy but also on our journey to net zero emissions which is an important element of our overall corporate strategy. At Thor, we are very excited about this partnership and what it means for our RV users and for our future.”

Harbinger Motors CEO John Harris said Thor’s investment will enable Harbinger to expand its focus into electrifying specialty vehicles, such as RVs.

“We are excited to grow our relationship with Thor,” Harris said, “and present a sustainable option for recreational vehicles and the owners who seek quieter, environmentally friendly alternatives.”

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