Thor Industries has signed an agreement to be the Official RV Partner of Speedway Motorsports.
The agreement includes 10 Speedway Motorsports facilities hosting NASCAR races plus the Circuit of the Americas track in Austin, Texas, during its NASCAR event week.
Matt Zimmerman, Thor’s North America RV Group Manager, said, “NASCAR race fans are extremely loyal, energetic and engaged RVers and are a key part of our customer base across the Thor family of companies. We are excited to partner with Speedway Motorsports to provide best-in-class camping experiences at their preeminent venues across the country.”
The deal will elevate Thor and its dealer partners’ brand recognition with race fans, the companies said. Fan engagement at the NASCAR events will include camper appreciation event activities, promotions, sweepstakes and RV support.
Speedway Motorsports Chief Sales Officer Kevin Camper said, “With more than 25,000 camping spaces at our venues across the country, we are committed to providing best-in-class experiences for NASCAR fans that stay on property with us for a weekend or the entire race week. Speedway Motorsports partners with world-class brands, and this new relationship with a global leader like Thor will showcase the commitment from both companies to further enhance on-site camping experiences during our NASCAR races. We are honored to welcome Thor Industries into their first major league sports marketing partnership.”
Thor’s activation and marketing will take place at these venues in 2024: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Circuit of The Americas, Dover Motor Speedway, Las Vegas Motor Speedway, Nashville Superspeedway, New Hampshire Motor Speedway, North Wilkesboro Speedway, Sonoma Raceway and Texas Motor Speedway.
Thor Industries represents 20 RV manufacturers and over 200 North American RV brands. Thor has 400 facilities in six countries globally. The company is recognized as a global RV leader in innovation and sustainability and was named by Newsweek as one of “America’s Most Trusted Companies” in 2022 and 2023 and one of “America’s Most Responsible Companies” in 2023.
