Renee Jones has been named vice president of marketing for Thor Industries. She will report to COO Todd Woelfer.
Jones, who has been head of corporate marketing for three years, will continue her role in the development and execution of the organization’s communication strategies, management of corporate partnerships, public relations and strategic marketing, as well as working closely with marketing leadership throughout the Thor family of companies.
“Our marketing team drives an incredible amount of strategic value to Thor. The organization has always sought to understand and proactively meet the needs of our dealers and the expectations of retail consumers. Our marketing team does a great job in helping us gain that understanding through research and insights,” Woelfer said. “It also leads a best-in-class marketing program creating and elevating awareness and loyalty for the Thor family of companies, driving new consumers to our companies and providing assets and tools to help our marketing teams.”
Woelfer said Jones did a remarkable job managing through the challenging times the past two years.
“Through that time, Renee and her team have been a true strategic asset,” Woelfer said.
