Rollick and the Tiffin Group have partnered on an enterprise-wide marketing, sales and inventory management solution.
The program helps Tiffin and Vanleigh customers to shop nationwide dealer inventory with an eCommerce-like experience directly on tiffinmotorhomes.com and vanleighrv.com. Built on the GoRollick Marketplace platform, the solution aids customers in filtering local dealer inventory, selecting the RV type and model of interest, viewing vehicle details and RV photos at the dealership and requesting a quote from a dealership.
The Tiffin Group implemented Rollick’s Aimbase platform to manage and route leads to dealers and invested in building an in-house sales and concierge team to aid customers with coach selection, questions, and dealer appointment setting.
“These programs are designed to create a connected experience for our dealer partners and end customers,” said Leigh Tiffin, the Tiffin Group president. “We have made investments in Rollick’s technology and added support staff to ensure every interaction with the customer is memorable and aids our dealer partners in sales and service operations.”
According to an RV dealer survey published by Truist Securities in September 2022, 55% of dealers nationwide classify their current inventory load as “heavy.” Many dealers need additional channels to expose and market inventory. A typical RV shopping experience often starts on the manufacturer’s website where consumers research and gather information about interesting products, but then requires them to go to a local dealer to find available inventory, Rollick said.
“Rollick’s inventory and lead management program brings the shopping experience directly to customers where their research journey typically begins – on the OEM website,” said Bernie Brenner, Rollick co-founder and CEO. “The Tiffin Group is taking a leadership position in the industry by creating a white-glove experience for Tiffin and Vanleigh shoppers, making it easier than ever before to find and purchase an RV at their local dealer.”
In the first quarter of 2023, the Tiffin Group’s companies will continue to expand their program by rolling out Rollick’s Customer Satisfaction Measurement solution, which will continuously survey and monitor the dealer sales and product experience during consumers’ first ownership year, Rollick said.
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