Togo Group rebranded as Roadpass Digital, a name that reflects the company’s mission and best-in-class tools to empower road-based recreational travelers.
Roadpass Digital, which is owned by Thor Industries and Tourism Holdings Limited, bought RVillage in 2020.
“Every day, we strive to help people make the most of their adventures on the road,” Roadpass Digital CEO Danny Hest said. “The Roadpass Digital brand highlights our relentless ongoing efforts to provide RVers and roadtrippers with the best end-to-end trip discovery, planning, and on-the-road tools.”
Roadpass Digital’s products include Roadtrippers, a trip planning app that offers users the unique ability to collaborate with friends, sync across map apps for seamless navigation, identify and save destinations; Campendium, a crowd-sourced and editorially-curated web and mobile application that allows users to search, preview, and provide feedback on more than 32,000 public and private RV camping locations across the continental United States, Canada, and Baja Mexico; Togo RV, an app to keep RV owners organized, inspired, and on the move with a set of tools focused on improving the RV experience; and RVillage, a social network of RV owners and enthusiasts.
Each digital experience and mobile app will retain its existing name as the company adopts a universal Roadpass branded user account to enable consumers to seamlessly access the company’s comprehensive set of travel tools for roadtrippers and RVers.
“Adopting the Roadpass Digital brand, which many of our members already associate with a powerful universal account benefit of our apps, further aligns our company brand with our mission to simplify the camping and road travel experience,” VP of Marketing and Communications Steven Hileman said.
