Trader Interactive is integrating the digital sales and F&I website, Finio, into the company’s Buy Now platform.
Finio serves the RV and other recreational industries. The website provides prequalification and credit website plugins and API-based integrations.
Finio will provide digital lending aspects to the service Buy Now.
Finio Chief Operating Officer Nick Stellman said lending-approved consumers have a high purchase intent, which can enhance sales and dealer profitability.
Trader Interactive Vice President of Digital Retailing and Private Marketplaces Troy Snyder said, “Real-time online financing is vital to any digital retailing experience.”
He said Finio’s contribution will provide a seamless integration for the customer experience.
Trader Interactive’s Buy Now feature is integrated its Cycle Trader and ATV Trader websites. In the future, the feature could be integrated into RV Trader, another section under Trader Interactive.
