Unique Camping + Marine launched an entirely updated product line this month.
The product line includes new packaging, branding, merchandising tools for retail partners and several brand-new products.
“Over the last couple of years our RV wastewater lineup has gained significant market share but our packaging was feeling a little tired,” said Ricky Stewart, executive director of sales and marketing at Unique Camping + Marine. “This update not only provides our valued retail partners with better merchandising tools and an updated array of educational resources to hand out to their customers, but it also ties up a few loose ends from a product naming and branding perspective.”
The new product naming convention follows a “-It” pattern to better reflect the connection between Unique’s flagship V Digest-It and the rest of the line, including products like Scrub-It, Restore-It, and Clean-It.
The product line includes three new products. Flush-It is a two-in-one RV toilet bowl cleaner and holding tank treatment. Store-It is a blank tank cleaner created for RVs stored over the winter.
RV Digest-It Plus is an extra-strength tank treatment that will be exclusively available to independent RV dealers in 2023.
In addition, Unique Camping + Marine updated four other products.
Clean-It, formerly Tank Cleaner, is a black tank deep cleaner. Clear-It is a black tank unclogger. Restore-It, formerly Sensor Cleaner, is a black tank sensor cleaner. Scrub-It RV Toilet Bowl Cleaner formerly was known as RV Toilet Cleaner.
Unique’s new line is shipping to RV dealers and has been adopted by over 1,000 retail locations. For more information email [email protected], call 720-328-7318 or click here.
