Blue Compass RV rebranded its Utah dealership and added a new RV line to the store’s offerings.
The Marriot-Slaterville, Utah, store—formerly known as Sierra RV—is in the greater Ogden market, north of Salt Lake City. In announcing the rebranding to Blue Compass RV, President and CEO Jon Ferrando said the store will begin selling new Alliance RV products.
“We are excited to announce the addition of Alliance RV products to our store in Utah,” Ferrando said. “This will significantly enhance the product lineup at Blue Compass RV in Utah. We thank Coley Brady and the entire Alliance RV team for partnering with us to bring Alliance RV to the Ogden market north of Salt Lake City.”
The brand rollout in Utah follows completed rollouts in the Pacific Northwest in the past week.
“The store looks magnificent with our new brand imagery and signage,” Ferrando said. “This is a flagship store for us with a dealership facility that sits on 26 acres just north of Salt Lake City on I-15. We have 32 indoor service bays, a large indoor sales showroom, RV storage, and a large retail parts store.”
