The marketing manager for Kampgrounds of America will join the online talk show “RVing in New England” this week to talk about long-term strategies that can benefit the entire RV industry.
KOA Marketing Manager Whitney Scott helped bring the concept for KOA’s yellow sign to life.
“We are delighted to welcome Whitney Scott to our program this week,” the show’s hosts announced.
Scott is responsible for all brand and marketing activities for Kampgrounds of America, Inc, including marketing technology, digital media, loyalty program and international marketing. She oversees a multi-million-dollar budget and planning activities.
For long-term marketing strategy and vision, Scott builds brand awareness with support and lead marketing teams. She also manages brand relations and partnership agreements.
RVing in New England organizers said one of the most consumer important items generated by KOA is the North American Camping Report, and that the group utilizes the extensive review of today’s campers.
“Even more amazing is the fact that they share the critical information in this report with everyone in the RV and Outdoor Hospitality industries at no charge,” the show’s organizers said. “Join us for an interesting and fun discussion.”
Weekly shows average between 6,000 and 8,000 views within a week of the original airing of the show. The highest rated show in 2019 had 15,500 views.
RVing in New England is the industry’s only online talk show and features guest each week from all segments of the RV marketplace. Watch it live at www.facebook.com/rvinginnewengland.
