Wheeler Advertising is hosting two education sessions to improve dealerships at the 2024 RVDA Convention/Expo at Paris Las Vegas. Wheeler CEO Ron Wheeler and Wheeler Social Media Director and Accountant Annie Wheeler-Rusch will each host a sessions.
At noon Nov. 12, Ron Wheeler will host, “Leads, Leads, Leads: What You Need to Know to Create More Leads.” The session is part of the business innovation track. Attendees will analyze lead generation data from 50 dealerships.
Dealers will learn lead generation best practices, including:
- Materials needed to create a lead.
- Which activities deliver results.
- How to budget for desired results.
At 10 a.m. Nov. 13, Wheeler-Rusch will host the “How to Build the Perfect Family-Owned Dealership Brand,” workshop for mom-and-pop businesses. The session is on the business innovation track.
Workshop learning objectives include:
- How building a brand will maximize your advertising budget.
- How to incorporate a brand in all dealership areas.
- Learning the 16 steps to branding a dealership.
To learn more about the convention, click here.
