Winnebago launched SourceBook, what the manufacturer claimed is the first app in the RV industry to help dealers navigate every step of a customer’s sales journey, from dealer training to vehicle servicing.
Key app highlights include engaging dealer and technician training courses; comprehensive information about each Winnebago model; search functionality to quickly address customer questions; and document forwarding, which enables dealers to share materials with prospective customers and strengthen the overall sales opportunity.
SourceBook is available to dealers on all devices, including desktops, tablets and phones.
“We built SourceBook with the goal of empowering dealers and delighting customers,” said Huw Bower, president of Winnebago Outdoors. “Winnebago is known for manufacturing high-quality, leading-edge products that take owners to their dream destinations. Now, with SourceBook, dealers will have the tools and information they need to help customers realize their travel dreams more seamlessly than ever before.”
SourceBook is built around four key areas of the dealer operation:
- Peak Performance training modules feature detailed courses on all Winnebago models, making it easier for dealers to become knowledgeable about the entire Winnebago product line. SourceBook provides course tracking so leaders can reward staff for their training progress.
- Dealer staff gain access to a library of searchable information about every Winnebago model, so they can address customers’ questions quickly and accurately. Staff can share specific documents with customers to help better understand a particular model or feature.
- Through quick “how-to” training videos within SourceBook, delivery technicians gain helpful insight into the customer’s RV. Technicians can share these videos with customers, so they can orient themselves to their new RV.
- Thanks to a robust, searchable library of technical information about every new model, service technicians can quickly find the resources they need to help customers maintain their RV.
Winnebago has partnered with Bigtincan, a leader in sales enablement tools, to provide a premier app experience. SourceBook is a product with exclusive dealer-facing content that requires authorization; it is not for customer use. For access, contact a Winnebago district manager or email Winnebago at [email protected].
