Winnebago Industries is introducing a refreshed corporate enterprise brand. The company said the new brand identity will harness its core strengths and common values across its product lines, while accommodating the strength and individuality of its growing portfolio of brands.
In addition, the company released survey results finding outdoors activity spiking in 2021.
“As our business has evolved, we’ve become a company of many brands, but we’ve always stayed true to our roots – our core company values and foundational strengths,” Winnebago Industries President and CEO Michael Happe stated. “Leading with a refreshed, focused corporate enterprise brand demonstrates that, collectively, Winnebago Industries is stronger than the sum of its parts or products and committed as an enterprise to enabling extraordinary outdoor experiences to a widening range of consumers. We believe every product and brand will benefit from that core strength.”
Winnebago Industries’ refreshed corporate enterprise brand identity, including a new visual identity system, wordmark and tagline – “Be Great, Outdoors” – will debut on a new website.
The company commissioned a survey to gain insights into Americans’ renewed interest in outdoor experiences. A Padilla Spotlight Survey asked consumers across the U.S. about their outdoor activity level over the past year and their outdoor plans going into 2021.
The survey found 68 percent of consumers under the age of 55 participated in an outdoor activity in 2020 such as camping, hiking at a location away from your home, boating or visiting a state or national park. Overall, 60 percent of the U.S. population pursued an outdoor activity in 2020; for 31 percent, it was their first time participating in an outdoor activity.
“We are thrilled to be introducing a refreshed corporate enterprise brand at a time when people are increasingly turning to the outdoors to pursue extraordinary experiences with family and friends,” Happe stated. “We expect our refreshed enterprise brand to galvanize our business across our product brands. It’s much more than a new look. I believe our corporate enterprise brand identity will inspire and unite us around a common spirit of delivering extraordinary experiences to everyone we serve.”
