The RV Women’s Alliance will host a Coffee, Lunch and Learn event with Kampgrounds of America (KOA) President and CEO Toby O’Rourke on Friday.
O’Rourke will share the story of the camping comeback this year and results from the special fall edition of KOA’s North American Camping Report.
“While it’s great to see a strong rebound of camping and the effect that has on the broader outdoor hospitality industry, it’s this summer’s high level of interest among new campers and the re-engagement of past campers that really excites me,” O’Rourke stated. “Of the new campers that joined the fold in 2020, many have indicated they will continue camping in the future, which really drives home that camping and time spent in the outdoors can have such a positive impact on people’s lives, pandemic or not.”
RVIA said participants in Friday’s event will come away from the event with a greater understanding of what campers are saying and what they want to see from the RV industry. The lunch begins at noon Eastern time.
